Direct Response Marketing is the best-kept secret to success for any business.

Here’s why…

No matter what advertising sales reps will tell you, you don’t go out and build a brand by “getting your name out there.”

Here’s how it actually works…

1. First, you must make a sale.
2. Then, you must provide that client with a truly amazing experience and over-deliver in value.
3. And then that client will tell someone else about you.

When that client tells someone, you get known for the “experience” your business provides.

Until you deliver that experience, no one will know. So the first thing you have to do is actually get yourself a client!

And Direct Response Marketing is about getting clients to your business quickly and affordably.

In this challenging economy, that makes it a necessary strategy for you to learn and master, doesn’t it?

Let’s face it. Who can afford to spend money on marketing and advertising without some idea that it will come back?

I worked for a major yellow pages publisher for several years. Believe me, the sales reps LOVED the fact that almost none of the advertisers had any clue about how their ads were working. That made it easy for them to B.S. people into renewing their ads year after unproductive year.

No one can actually afford to spend money on advertising without knowing that it works, but plenty of big, dumb companies do it all the time. Some of them have even been able to get government bailouts just to stay afloat. For us small business owners, we can’t count on that option, can we?

So especially in this tough economy, we have to use Direct Response Marketing.

If you consistently use and improve these five elements of Direct Response Marketing in your business, you’ll increase the chances of your advertising dollars coming back to you many times over.

And that is why we’re in business, right? To make money.

It’s likely that you and almost all of your competitors are lost and confused when it comes to advertising and marketing. Most businesses simply do not have a proven, reliable SYSTEM for generating leads and new business.

Direct Response Marketing solves that problem.

But since so few businesses take advantage of it, I call it “The Best Kept Secret For Any Business.”

As small business owners, it’s been drilled into our mind by advertising sales reps that we just need to “get our name out there” and somehow magically the customers will just come flooding in.

Well, how’s that workin’ out for ya?

I’ve built dozens of businesses for myself and my clients through the proper use of Direct Response Marketing – not just weak, general “branding” advertising that barely works for the biggest companies (can you say “bailout”?) and CERTAINLY doesn’t work for those of us that own small businesses.

Direct Response Marketing is actually very simple, as well as being affordable, measurable and extremely effective.

Here are the 5 Elements Of A Money-Making Direct Response Advertisement:

1. An Attention-Grabbing Headline
2. Compelling Copy To Create Interest
3. Compelling Copy That Creates Desire In Your Prospect
4. A Specific, Irresistible Offer
5. A Deadline

Miss any one of these elements and you’ll most likely be wasting your money.

Yup, there is a lot of waste out there. Most advertising you see every day will be missing a few of these elements. Advertising agencies and various media reps will tell you “you gotta get your name out there” without giving you any real idea of how to track your results.

But is their primary goal really the success of your ad? I hope you don’t really believe that, no matter what they tell you. Their goal is to do and say whatever they can to get you to advertise, so they make money.

Don’t believe me?

Just flip on the TV, open a magazine, heck – look up a few websites, and see if they have these five elements. Is there an attention-getting headline that compels you to read or watch more or stay on the site? Is your interest being cultivated to build your desire for the results that the company delivers?

Most of the time, the answer is unfortunately a resounding “NO!”

OK, I’ll give you this: Many ads I see can create interest and promote desire. These are usually the very creative ones. But unfortunately, they miss making an offer and setting a deadline.

Why is that important? Because if you want people to take action, you have to ask them to! Why spend your hard-earned cash just to hope someone decides to do business with you?

You have to make people an offer: “I’ll give you this, if you give me that.” To get more people to take your offer, you should offer more – make it irresistible. “I’ll give you this, this, this AND that – all of it for only the price of this.”

By improving your offer, you’ll make it easier for them to logically justify their decision later.

But you’re not done. You have to force a decision NOW. Again: Why would you want to invest your hard-earned advertising dollars, and then leave the response up to the whim of a busy, easily-distracted audience?

If you want to get your money back from the investment in your advertising, you have to get them to take action RIGHT AWAY – by setting a deadline. This one element will increase the amount of your sales faster than anything else you could do!

Put these elements in every ad, letter, email, postcard and website, and every time you connect with a prospect, and you’ll see the results start to pour in.

Also, start to pay attention to all the ads you see every day. Do they contain these five elements? Probably not – not many anyway.

Which is why so many small business owners are frustrated, confused, scared and as a result suffering during these challenging economic times.

But that doesn’t have to be you. Not if you take a little time and effort to learn and use simple but effective Direct Response Marketing.

Give yourself a shot and try it. Before you just give up altogether and let yourself become another victim of “the economy.”

As Dan Kennedy always says, “The WHO is more important than the WHAT.”

In other words, if your message is narrowly-targeted to your ideal prospect, it doesn’t matter as much exactly what your message is.

That’s why the most important determination you can make right from the start is to decide exactly who you will be marketing your products or services to. Unless you have the multi-billion dollar marketing budget of McDonald’s or Coca-Cola, you don’t have the time or the money to market effectively to “everyone.”

And besides, as we marketing experts always warn, “If your target is everyone, your customer will be no one.” Now, more than ever, people want to feel that your message is meant specifically for THEM — and no one else.

This means that before you do anything else, you’ll want to pick what is called your “target market.” This is an narrowly-defined, clearly identifiable group of people you believe will be the best prospects for your business.

But in my experience helping thousands of small business owners, this decision to narrow their focus to one primary group of people is often a monumentally challenging task, because they sincerely want to help everyone (and very often their product or service CAN help a variety of people).

It also goes against human nature to make the decision to narrow your focus and ignore most people you could help in order to reach your goal of growing your business! Common sense seems to tell us that if we want to grow our business big, we need to appeal to MORE people — not less.

But in reality, the exact opposite is actually true.

When we narrow our focus to a particular group of people, we instantly become an expert in solving that group’s particular problems. We get to know them extremely well, and we can develop additional products and services to fill their needs.

So how do you decide who to market to?

Here are 5 tips to help you make this crucial decision:

1. Decide to go after the type of people who can MOST benefit from what you have to offer.

2. Choose to market to those whom you would most enjoy helping, or working with.

3. Make a list of the type of people who will be easiest to reach AND who will be most receptive to what you are selling. (We call this “the low-hanging fruit”!) These are people who KNOW they have THE problem you can solve and are actively LOOKING for a solution.

4. Know that just because you select a particular group of people to focus your marketing on, that does NOT mean you can’t also help others who may come to you (through referrals, web surfing, etc.) — it only means you’re going to focus your proactive marketing efforts (and your limited and precious marketing dollars) on the target group you select.

5. Finally: Don’t over-think it. Go with your gut and pick a group you feel you can really help, then immediately start to put together your marketing plan. Marketing is a dynamic process, constantly changing. The important thing is to get started. Then you can always refine your target market and your overall marketing plan later as you learn more and examine your results.

Want to learn more money-making small business marketing strategies from Dan Kennedy? For a limited time, he’s offering hundreds of dollars worth of his very best marketing materials absolutely free. Click Here To Claim Yours:

www.TheMostIncredibleFREEGiftEver.com

Here is a story of two brothers who ran a business to put themselves through college. The business wasn’t doing well and one brother wanted out.

Big Mistake. The brother who stayed with it created one of the biggest pizza chains in the world, and became a billionaire. And he did it with 10 simple words.

Yes, words. We all need to develop one sentence that answers the question, “Why should I do business with you versus any other option?”

This is your Unique Selling Proposition (USP).

My clients often struggle with creating this powerful and business-changing statement. So I came up with a simple way to help you develop one for your business.

But first, let me tell you a story to help illustrate how powerful this can be.

Tom Monahan took a simple proposition — a benefit for his customer — and provided a bold guarantee. He didn’t bother with the quality or years in business or any of that stuff because people don’t care about all of that. What they do care about is what BENEFIT they really want to get from doing business with you.

And fortunately, none of Tom’s competitors were paying attention (and it’s very likely that your competitors aren’t, either). His customer wanted pizza delivered fast. Tom created the USP of “Fresh, Hot Pizza Delivered In 30 Minutes Or Less, Guaranteed!”

Those 10 words created the Dominoes Pizza empire. Do you think a strong Unique Selling Proposition can help your business? You bet.

So here are the simple 7 Steps To Creating Your USP:

1. Don’t rush it, think it over for a bit – realize that this takes time and careful thought (but it’s EXTREMELY worth it!). Put aside some time for yourself in a place where you won’t be interrupted.

2. Talk to your clients and find out what they really like about you, why they chose you in the first place and what else they may want from your services. And don’t be afraid to ask what they don’t like about your business, too.

3. Find out what they like and don’t like about your competitors, too.

4. Make a list of all these points.

5. Narrow these lists down to 1 to 3 major points.

6. What you’re looking for is a “positioning gap.” That means something that you have or do (or can do) that others don’t — one single important benefit that people want most in your market.

7. Now put that into one concise and memorable statement that tells your target market what you will do for them.

For example, here is my USP of one of my businesses:

“I’ll Cut Your Yellow Pages Bill By Up To 80% And Get You More New Customers Than Ever Before…GUARANTEED!”

Do you think this works better than just saying, “I’m a marketing consultant?”

You bet it does. And a powerful USP will work for you, too.

So get started on creating yours right now.

If you have a great one, post it in the Comments area below.

Do you remember back to when you first started your business? You were probably just like the rest of us… pretty darned happy and maybe even a bit on the proud side.

Sure, back then we thought we could conquer the world. Now we’re too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world… unless it’s to gripe about “The Recession” — OR, to learn a few tips from successful marketers just like us who have made it big and enjoying their lives — even during these challenging economic times.

Tips just like these… that will apply to every market — regardless of the product or service — are great motivators to try something new. Yeah, you never know when the next idea will be worth a million dollars!

1. Create a Special Offer

A special offer is exactly that… an offer that is special. Normally, customers would not be able to purchase this product or combination of products, and once the products are gone… sorry!

You don’t have to go out and order a bunch of new products to put together a special offer. It doesn’t take a whole lot… just use what you’ve got. Grab a few items that are related, group them together, discount the price, and your customers will be excited to be getting a good deal. Think about it from your standpoint… you’ve sold three or four items rather than one, and as time goes on you can make more and more sales to these satisfied buyers. Yes, combination offers are winning deals for everyone!

2. Address the Small Customer Groups

Niche markets are everywhere, right under your nose! Within the customer audience that you serve right now are groups of people who share common traits. Think about it… maybe you have a group who speaks Spanish, a group of teens, and a group of middle class family men and women. Or maybe you market to a particular type of business, or size, or location…

Evaluate these classes of people and businesses, and discover the unique needs and desires they share. That will set you up to customize your marketing campaigns directly to them, so that they really feel “Hey, this is written exactly to ME!.”

It’s not hard to take your current ads, and make a few changes to adjust to the niches. They’ll be impressed that you understand THEM and THEIR DESIRES so well, and the increase in your profits will be the best thanks you can get.

3. Set Up a Winning Referral Program

Successful marketers develop the ability to turn their customers into raving fans who can’t wait to tell their friends about them. Often, they don’t even have to directly ask customers to refer them to others (but to maximize the number and quality of referrals, they put systems into place).

These companies’ willingness to go the extra mile wins customer loyalty and support. Then naturally, these enthusiastic, satisfied customers refer their friends and family to the place that takes good care of them. And referral incentives and recognition add even more fuel to the fire and really get things cooking!

Of course, quality service is the first step toward referrals. But you can easily take it one step further. Studies show that every satisfied customer tells an average of three people about you. What do you think would happen with a little incentive added to the picture? Right — a lot more referrals! Give customers who refer friends a thank you – whether it’s a discount, special gift item, or a simple thank you card – and watch your referrals spiral!

You can get two birds with one stone by implementing customer surveys. A few quick questions about what the customer does and doesn’t like about your product, followed by a request for the names and addresses of friends and family who would benefit from the product, and you’re all set to go with the contact information of prospective customers!

These three tactics are just scratching the surface with how you can thrive — even in this tough economy. There are certainly a lot of other effective tactics that entrepreneurs, small business owners and sales professionals can put to use. Search around this blog for a while and you’ll discover a lot more proven and powerful ways you can “refuse to participate in The Recession,” then pick your favorites to implement into your own business!

Have you used any of these three tactics? Do you have any questions about how to best put them to use in your business? Enter your comments below.

Sounds backwards, right?

Well, it is.

“Backwards” to the way most of us have been taught to think about our businesses.

Which is why it is such a powerful and profitable concept that almost none of your competitors will ever understand or put into use.

And that means that you will win BIG TIME when you change your fundamental thinking about business to be in line with this out-of-the-box approach that the world’s most successful business people use.

The whole idea is to come up with ways you can gain a new customer, client or patient at a break-even point or even a minor cost (known as a “loss leader” in retail), so you can sell to them over and over in the future and also get them to refer others to your business.

In other words: Small short-term investment = HUGE long-term profits.

Let me explain the concept…

What’s the most magical word in marketing? Yep, if you said “FREE!,” you’re right.

“FREE” is the basic foundation of Promoting 101. That four-letter word captures attention and spells success. I’m talking about the real thing — something that is valuable just being given away, no strings attached and no extra charges. (And ideally, your “free” giveaway has a much higher perceived value to the recipient than its actual cost to you.)

Now, you could be thinking (and if you’re the average, struggling business owner you probably ARE thinking): “Are you crazy? It would cost a lot of money to just throw products and services out the window to everybody who looks my way! Lots of people out there are like leeches, always looking for a handout!”

Sure, some people WILL take advantage of you. But (a) They’re a lot less than you think, and (b) That’s part of the cost of a smart marketing campaign — factored into the overall investment right from the start.

In reality, if you don’t make it a practice to offer something of value up front — with no strings attached — to attract a new customer, client or patient, then you don’t deserve to have a thriving business in the long run.

But when you do make it a habit to come up with ways of “moving the free line” and giving away MORE of your BEST products and services up front, you’ll discover that your business will grow stronger and better than ever (mainly because your clueless competition will never have enough sense or guts to compete with you for new business).

As an example, let’s say you open a new restaurant in your town.

You could spend a few thousand bucks a year on advertising and get some exposure on local TV, radio, newspapers, yellow pages, etc. — hoping that some of it works.

Or…

You could do a big, one-time “Grand Opening” promotion, and give away 1000 free lunches.

Both strategies will cost you about the same amount of money. But which one do you think has a MUCH better chance of attracting loyal, happy customers for the long run?

Do you think you can you effectively describe with just words and pictures the fresh taste of a crisp salad with all the trimmings and the joys of a hot, steaming turkey sandwich served with a smile just the way you like it? Aren’t there plenty of other restaurants in your area that serve pretty much the exact same menu as yours?

When you attract people to your restaurant with the irresistible offer of a free meal with no strings attached, you let people experience the intriguing aroma, tender tastes, and stylish appearance of your restaurant for themselves — before they have to make a decision whether or not to become a customer of yours.

As long as you have good food and service (which is a given, or else nothing I could teach you about marketing would ever work for you in the long run), it is extremely likely that these satisfied “free lunch” customers will return to your restaurant again and again, and tell their friends about you as well.

In fact, you can capture a lot of attention — and even free media coverage! — if you know how to promote your “free lunch” event properly — and that will also pay off long after your “Grand Opening” promotion has ended…

That’s because “user experiences” make a lasting impression in a way no mere words or pictures ever could.

So, what if you don’t own a restaurant? Are you making the dreaded “That Won’t Work For Me, Because My Business Is Different” mistake in your head right now?

I hope not.

In every business there’s something desirable that you can give away which will have the same (or even better!) effect. Maybe it’s a free report, a free oil change, a free subscription, a free trial of your service or one free hair cut. The secret is to get your prospects in the door, and wow them with the very best you have to offer.

If you do, down the road you’ll reap the rewards of your gesture many, many times over.

And if you don’t, well… You can just keep blaming “the recession.”

“Will people be skeptical?” you ask. Sure they will — at first. We’ve all learned to be wary of the hidden agendas of giveaways.

Your prospects are bound to think “What’s the catch?”, but in their hearts they will still appreciate your generous gift — especially after you’ve given them a pleasant experience. Everyone remembers true generosity!

So the next time you’re trying to find a way to boost your short-term cash flow and grow your business long-term even more, resist the urge to take the lazy and “same-old, same-old” approach. Instead, go all out and treat your prospects and current customers, clients or patients to an old school, honest-to-goodness FREE gift, and watch what happens!

Hey, I didn’t say it would be easy or that it wouldn’t take guts! Winning isn’t necessarily “convenient.”

Just remember that often the biggest risks have the biggest payoffs, and that smart risk takers usually come out on top — especially in a tough economy like today’s where your competition is most likely timid and fearful of trying anything even the least bit bold.

But people are still buying all kinds of goods and services these days — just not as freely as they did when the economy was booming. Nowadays it’s up to YOU, the business owner, to give them a good enough reason to spend their money — and to spend it specifically with YOU.

When you go the extra mile these days, you’ll easily stand head and shoulders above your competition — in self-satisfaction, revenue, profit and — most important of all — the long-term success of your business.

Do you even remember how it feels to sleep soundly night after night, knowing you and your family’s present and future are secure?

Because that’s how life is for those of us who have embraced the power of Direct Response Marketing.

Have you done an aggressive “free” promotion lately? I’d love to hear about it in the Comments section below.

Dan Kennedy, The Millionaire Maker

“Help! – I Can’t Get Out Of The Box
I Put Myself In!”

The fast food industry got the idea for drive-in windows from banks. I guess there was a McDonalds executive sitting at the bank drive-through one day who thought, “I don’t think we can fit the milkshakes in these tubes, but…”    Netjets, the leader in fractional jet ownership, now owned by Warren Buffet, owes its birth to the vacation time-share industry. The microwave in your kitchen was not originally intended to go there; its original manufacturer, Litton, believed no consumer would buy it and built them only for restaurants. When was the last time you heard of Litton?

What does this tell you?  That successful businesses live or die by cross-industry ‘borrowing’ of ideas, that inspiration more often comes from outside the box than from within. Ordinary businesses stay ordinary, their owners eking out only ordinary incomes – and working too hard for them – as long as those owners foolishly and stubbornly, mentally stay in their own tiny backyard. Breakthroughs come from bringing fresh ideas found outside one’s own business in and applying them in new ways. You choose to limit or expand your income by the way you reject or embrace ideas found far afield from your present modus operandi and industry norms.

The vast majority of ordinary businesspeople with ordinary incomes and never-ending ordinary complaints about how hard they work but how little they gain, about being unable to compete with the bigger and cheaper…have this in common: they get their hands on powerful information like that in my No B.S. Marketing Letter and waste their time and energy in the non-creative activity of finding all the ways it can’t and doesn’t apply to them.

Some people have such teeny, tiny, calcified, crippled imaginations they can only appreciate an example precisely matched to them – oh, that won’t work for me because her place sells pizza and I sell Chinese food, and hers is in a medium sized city and I’m in a small town, and it rains a lot where she is but it’s sunny here; you have to show me an example from a Chinese restaurant in a small town where it’s hot and dry. Fools stay stuck in the very limiting “But My Business Is Different” box, thereby negating the value of 99% of every successful strategy, example, model they see or are presented with.

My client list is, fortunately, chock full of people who think in very opposite ways. They get rich by finding the non-obvious opportunities. Living creatively. Adapting tried-and-true winning strategies from somewhere else to where they are.  They attack each issue of my newsletter, each book I suggest to them, with yellow hi-liter and bias for action, not closed mind. They are willing, even eager to “re-imagine” their businesses while others have Bilbo Baggins’ (The Hobbit) attitude: not interested in adventures – they make you late for dinner.

One of the most successful marketing strategies of all time is called ‘gift with appointment.’ Today, it brings new patients into dentists’ offices, affluent investors to financial advisors’ seminars, new home buyers to developments and resort communities, and is in play in hundreds of fields, helping to create millions of sales appointments every week. To the best of my knowledge, it came from a woman named Estee Lauder. I wonder how many people from how many different fields ignored it for how long, because: “Nothing having to do with selling lipsticks and perfumes could possibly apply to MY business. MY business is different.”

The WHY PEOPLE FAIL articles are provided by Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series (www.NoBSBooks.com), and editor of The No B.S. Marketing Letter. WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CD’s, and more, plus free membership in our GKIC Chicago and Northwest Suburbs Local Chapter: for information and to register, visit:

www.TheMostIncredibleFREEGiftEver.com

Have you heard the news?

My one-and-only-ever former corporate employer has now officially emerged from it’s bankruptcy:

http://www.bizjournals.com/triad/stories/2010/02/01/daily6.html

The new company has a new name (“Dex One Corp.”), a new stock symbol (“DEXO”) and some new members of its board.

Unfortunately, it still has the same CEO that led the company to its demise, along with the same old, tired “sounds-great-but-frankly-no-one-believes-you” mantra that they’re mission is to help local business owners.

This is, of course, generally good news for the beleaguered and beaten-down yellow pages industry.

But I don’t see the news that really matters to small business owners:  That the yellow pages publishers have changed the way they treat their advertisers.

Until I see that any of the major yellow pages publishers show any signs of educating their ad designers, sales managers and account reps on the use of Direct Response Marketing principles and strategies, I just don’t see their yellow page books and internet programs breaking out of the boring blur of sameness and actually starting to do a good job of attracting customers, clients and patients for their advertisers — at least enough to make paying their outrageous advertising rates a really smart investment.

Which is good news for local business marketing consultants like myself, since business owners will continue to need help from outside the yellow pages industry to invest their advertising dollars wisely and get the best possible return on their investment.

Of course, I could be wrong.  I guess we’ll see if there’s really anything “new” about this corporation other than just a name and stock symbol.

My prediction:  Same games played by the reps and managers, same boring books full of poorly-designed ads, same over-priced, under-performing, inflexible internet offerings, same “we still think we’re a monopoly” annual rate hikes and strong-arm sales and credit tactics, same “me me me” focus that puts the interests of the company and its employees above those of their advertisers instead of seeking win-win solutions.

Of course, I hope I’m wrong.  As I’ve often said, the yellow pages industry can put me out of a job anytime by just starting to do the right thing by their advertisers.

My gut tells me that won’t be anytime soon…

What are your thoughts? Let me know with your comments below.

Lee Milteer

Many of us go through life making life tougher than it has to be. Without realizing it, many of us have programmed ourselves not to enjoy our present moment. We bombard our brain with negative, self-defeating messages like, I hate this job, I wish I didn’t have to do this, I’m not good at this.

What’s the point? You’re only programming your brain to not do a good job or to put off even getting started! It’s hard to feel motivated toward new projects when you’ve pre-framed your mind to think they’re going to be difficult. I suggest that you stop programming yourself to have a hard life. Instead, why not have fun? Why not enjoy the moment? The point is to give your subconscious a new, empowering message!

I learned this from one of my mentors, Dini Petty, who is a great inspiration to me. She hosted her own television show (which was the number-one-rated talk show in Canada) whose theme was Live, Love and Laugh. I believe her show was so highly rated because she was enthusiastic, funny, and always left people feeling uplifted and good. Dini and her staff of producers decided there was already too much negative television and they wanted to add value to the lives of their viewers with positive subjects.

One thing that I realized that helped make Dini such a tremendous success, is that she deliberately programmed her mood before being introduced to her live audience. She would turn to the staff and producers and announce, “Let’s have fun! Let’s go PLAY TV!”

Observing her, I saw what a wonderful strategy it is to program your brain to have fun before you do something. Since we are self-fulfilling prophecies, why not honor yourself and set out to enjoy your life? Think about it; when you play, you’re having fun, when you’re having fun, you’re lighthearted, creative, and relaxed. When you allow yourself to have fun, your performance usually improves. It’s a Win-Win situation.

After watching Dini Petty consistently do a great job, I decided to check out her strategy and try playing at certain tasks that I have in the past considered difficult or unpleasant. The week after I observed Dini’s strategy, I had three speaking engagements back-to-back in different cities. This type of trip was usually grueling, but this time I decided to take a new approach. I told myself before I left for the airport that I was going to PLAY vacation traveler, that I was going to enjoy the trip.

I realized that in the past I had created the feeling of dread because of my attitude of just getting the trip over with. On that occasion, instead of feeling stressed out, anxious to hurry and get to my destination, I simply kept saying to myself. I’m a vacation traveler and I have all the time I need. I can honestly say I was faced with as many obstacles as I normally encounter when traveling, but this trip felt less stressful.

So I decided to try this new strategy out on something I had really avoided; I have tons of research, and much of it gets stacked up around my personal office. I decided to PLAY professional files organizer for just one hour. I tackled the job with the mindset that it was my most important task at the moment and I was going to enjoy doing it fast and efficiently.

As I began organizing my research and filing it away, instead of my usual muttering under my breath, I kept my focus on the fact that I was good at this and the benefits I would enjoy after it was done. To my surprise, I finished faster than I ever had before. Now that I have this new strategy, I don’t dread this task any longer. It brings to mind the old saying, “Act the part and you shall become it!”

Food for thought, go “play” whatever role you have to be at the moment. If you are playing golf, be a pro; if you’re gardening, be a professional landscaper! Try it; time passes more quickly and you might even have fun! Most importantly, you’ll feel better about what you’re doing.

Love, Light, and FUN!!
Lee Milteer

P.S.Please visit our website for beneficial, no-cost resources. Click Here

Lee Milteer is an internationally known Performance & Productivity Coach, TV Personality, and Speaker who has counseled and trained over a million people throughout her career. Lee is the founder of the Millionaire Smarts® Coaching Program and is also a best-selling author of educational resources like Success is An Inside Job and Overcoming Unproductive Behaviors. Find out more and sign up for no-cost success resources at www.milteer.com.