April 4, 2012
Today I’m attending the third and final day of the annual conference of a software company, even though I’m far from what anyone would call a “techie.” Infusionsoft helps thousands of small and mid-sized businesses around the world compete with their larger competitors, without the need for a bloated marketing budget or a huge staff. [...]
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April 2, 2012
“Testing” is an ugly topic. Why? Because testing variables in advertising, direct mail, phone scripts and sales presentations requires discipline, diligence and patience. To get it right, you can only test one variable at a time. This means that if you change a headline, you can’t change anything else. Plus you have to make sure [...]
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