Entreprenuer? Or just “self-employed”?

April 18, 2012

Just when you thought last month’s non-stop media circus surrounding the largest-ever Mega Millions lottery jackpot was nothing more than a memory, the story is back in the news again, now that the final winner has come forward to claim the remaining one-third share of the record $656 million prize. One popular routine used by [...]

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Bundle Up In This Cold Economy

April 11, 2012

A few years ago, when the economy was booming, businesses could survive just by “being there.” People were spending money very freely, with little thought and even less discretion or care. Cities and towns were filled with plenty of examples of “just another plumber” or “just another lawyer” or “just another restaurant” (Does every town [...]

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A Timely Business Lesson From A Superstar Entrepreneur

April 4, 2012

Today I’m attending the third and final day of the annual conference of a software company, even though I’m far from what anyone would call a “techie.” Infusionsoft helps thousands of small and mid-sized businesses around the world compete with their larger competitors, without the need for a bloated marketing budget or a huge staff. [...]

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Test And Grow Rich

April 2, 2012

“Testing” is an ugly topic. Why? Because testing variables in advertising, direct mail, phone scripts and sales presentations requires discipline, diligence and patience. To get it right, you can only test one variable at a time. This means that if you change a headline, you can’t change anything else. Plus you have to make sure [...]

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A Double Dose Of March Madness

March 28, 2012

This past Sunday, millions of Americans watched their 67th college basketball game in two weeks, as the number of teams was whittled down to The Final Four. Later that night, millions watched the fifth season premiere of the television series Mad Men. Small business owners can learn important lessons from both: David vs. Goliath This [...]

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