Election Results – What Entrepreneurs Can Learn

March 21, 2012

The results of yesterday’s Illinois Republican Presidential Primary Election are in, and the underwhelming choice was Mitt Romney. Anyone who has been following the circus that is this year’s race to be the GOP’s nominee knows that even after all the months of bickering, infighting and posturing – including as many as 26 debates, depending [...]

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Good luck? Bad luck? No luck?

March 14, 2012

This Saturday, thousands of Chicagoans will take part in and watch the St. Patrick’s Day Parade, while thousands more will catch a glimpse of the Chicago River as it turns green in honor of the holiday. All over the world, people will wear green clothes, drink green beer and speak of “the luck of the [...]

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Is Your Offer Irresistible?

March 7, 2012

Years ago, when my business was struggling and I was always wondering where my next customer was coming from, I decided to become a student of effective marketing. That means Direct Response Marketing, of course, as opposed to the image or branding style of marketing overwhelmingly used today by dumb companies, big and small. I’ve [...]

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The Secret Of Getting Referrals

March 5, 2012

There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which to be. As a direct salesperson conversationally telling [...]

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The Entrepreneur’s Opportunity Of A Lifetime

February 29, 2012

Last Wednesday, I hinted at the tremendous opportunity this current down economy presents to all entrepreneurs (and would-be entrepreneurs) to lift themselves up from struggling to successful. I even cited a Deloitte report which pointed out the fact that over half of the Dow Jones companies were started during a recession. The result? Not exactly [...]

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